Ella is a wedding planning agency offering destination weddings, event organising, styling, and consultancy. With five years of industry experience and a strong personal network, the founder was starting her own venture and needed a brand that reflected who she is, not just what she does.
Project Name
Ella
Year
2025
Service
Brand Design
Client
Ella Beaufoy
project overview
Build a visual identity from scratch. One that carries Ella's French sensibility, her attention to detail, and the kind of quiet elegance her clients are looking for when they trust someone with one of the most important days of their lives.
project process
The logo is the wordmark, Ella set in a clean serif typeface. The choice was deliberate. Serif type carries timelessness and formality without being stiff. It communicates a standard of craft before a single word is read. Colour was kept to three. Soft Pink as the primary, a nod to Ella's French origins and the warmth of the occasions she plans. Begonia as an accent. Raisin Black for grounding. Together they create a palette that feels romantic without being overdone.
final result
The brand was then applied across stationery, business cards, notebooks, and print materials. Every surface carries the same restraint as the logo.
