The logo is the wordmark, Travander set in Pacifico. Script type was the right call: it carries movement and personality without trying too hard. It works at any size, on any surface. Alongside the wordmark, we developed a separate brand symbol, a figure that reads simultaneously as a traveller in motion and the letter T. This isn't the logo. It's a long-term asset, introduced softly across touchpoints until it earns the recognition to stand on its own in two to three years. The name comes first. The mark earns its place over time. Colour was kept tight. Fresh Blue and White only on the logo, no exceptions. The extended palette of yellow, orange, and green exists for collateral and campaigns. A deliberate constraint that stops the brand from looking like every other travel company. The brand book covers clearspace rules, incorrect usage, typography scale for web, social and print, imagery direction, and applications from business cards to outdoor billboards to backpacks.